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Fiona Lucas

Online Reputation Management, Online Media

Hello, I'm Fiona Lucas and I help you to create vibrant communities and leverage your social media with a strategic approach

Fiona Lucas's Bio:

Your reputation and image is your most valuable asset.  You carry it everywhere you go, from business to business, employer to employer and person to person. It's vital that online reputations are managed. Do you want to be recognised as a leader in your field?  Be seen as a key influencer in your area of expertise?  Fiona Lucas is the founder of iRespectOnline,  providing training, education and personalised strategies on managing your online reputation, understanding online etiquette , protecting your privacy and staying safe in the online space.  She is passionate about making the online world a more supportive and happier environment for all. Fiona has  recognised the need to bring the concept of online reputation management to the forefront of online education, particularly with progressive generations growing up savvy with social media tools, but perhaps not so savvy with the online consequences of their interactions.    The concept is applicable not just to individuals, but to celebrities and businesses, as reputation and brand walk hand in hand.   Having worked in the education sector for 15 years and then as a social media strategiest, Fiona has seen first hand the damage which can be caused to a reputation through the poor use of social media.   Social media is a brilliant tool for magnifying messages, but unfortunately it magnifies mistakes too.  Fiona has a Bachelor of Commerce Degree, IT Certification and holds her Cert IV Training & Assessment qualification.  Fiona specialises in Linkedin profile building with a particular desire to help young people just leaving school or displaced workers improve their opportunities through a great Linkedin profile. Fiona Lucas has written  "FutureProof your Kids"  the definitive guide for parents seeking to protect their children online (launched in June 2013) .  This complements her current reputation workshops for Schools and Parents, her keynote speaking and her  downloadable series for business and individuals.  

Fiona Lucas's Experience:

  • Online Reputation Thought Leader & Author at iRespectOnline

    Online Reputation Management & Social Etiquette education. Author. Specialties include: Online Reputation education for Parents; Small Business; Public Figures/Celebrities and Corporations. What is the world saying about you?

  • Consultant Business Manager at Socially Skilled

    Providing support and professional financial and procedural advice to Principals and Business Managers in Victorian State Schools. Specialising in strengthening budgets and investigating internal controls

  • Member at CPA Australia

  • Public Relations/Marketing at Soma Entertainment

  • Social Media Consultant & Owner at Socially Skilled

    Social Media Strategist|Social Media In Education|

  • Founding Member at SMART Social Media Solutions

    SMART Social Media consortium pools the talents and resources of all the consultants to effectively provide clients with well over 100 years of combined business and marketing experience. We help you master the ‘art’ of social media marketing to build your brand, propel your profits and connect with more customers

Fiona Lucas's Education:

  • KPI Program

  • CPA Australia

    Concentration: Accounting, Corporate Governance and Strategic Management
  • Bastow Institute

    Masters unit
    Concentration: Educational Leadership
  • Deakin University

    Bachelor of Commerce
    Concentration: Accounting,HR Management & Ecommerce

Fiona Lucas's Interests & Activities:

Online Community Strategist, Online Community Training, Online Reputation management, Business Mentor, Reputation Evangelist, social media etiquette, Social Media, Social Media Strategy, Blogger, Author, Reputation Management soft skill training, Corporate Governance, Cycling, Travel, Foodie, Lover of Life

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